Brand storyteller with 10+ years of experience in content creation, branding, and digital marketing.
Intro
I love words. They are the vehicle by which our ideas travel and hopefully, reach their intended destination. In this sense, I am a master engineer - committed to crafting luxury vehicles to transport dynamic and engaging ideas. I ensure that powerful ideas are represented by equally compelling language that effectively captures the heart and soul of your brand.
Developing a unique tone and voice that vividly illustrates who you are and what your brand is all about is my specialty.
Bio
Over the past decade, I have played a key role in a variety of projects for start-ups, nonprofits, marketing agencies, city governments, and CEOs. I have delivered everything from social copy to websites to qualitative data reports exceeding 36,000 words.
Additionally, I have ghostwritten blog posts, keynote speeches, and social media posts for a variety of business owners and leaders. I have written for international publications, developed digital marketing campaigns resulting in the participation of more than 750 organizations and the distribution of more than $110,000 in grants, and have conceptualized strategic foundational branding for a variety of organizations.
I am a graduate of Middle Tennessee State University and hold a B.A. in English and Global Studies, with a minor in Mass Communication (Journalism). I also hold distinctions as a Certified Professional Coach (CPC) and an Energy Leadership Index Master Practitioner (ELI-MP).
Make it stand out.
Brand Storytelling
Whether you are building the foundation of your brand from the ground up or reimagining your core components for a rebrand, I’ve got you covered. We’ll kick things off with an extensive brand interview to dial in your objectives and capture clarity as to the desired tone and voice of your site. Then I will crank out vibrant, informative, and engaging content that resonates with your target audience. Infusing every word of your brand story with language that captures the essence of your mission, vision, and values is my specialty.
Technical Writing + Qualitative Data Analysis
Knowing how to communicate data in a way that adequately reflects the source content is incredibly vital to the integrity of any type of study. Ensuring that the report language is accessible and consistent in tone is equally as important. I have written qualitative data reports on a variety of technical projects, spanning anywhere from three to nine months. With my experience and technical expertise, I will deliver content that makes your firm stand out.
Lead Generation Campaigns
If you are looking for a copy expert who will whip up an informative and compelling email campaign with very little turn-around time, you've come to the right content guru. Whether you are launching a new business, promoting a new service, or continuing to engage your existing audience, I'll steer the ship with engaging content that stands out from the crowd and yields a result-oriented campaign.
Ebooks
In order to get buy-in on what you know, sometimes you have to give away a little bit of what you know, ya know? You're too busy being an expert and keeping up with current clients to be bothered with creating a free resource for prospectives. That’s where I come in. Lead generation is nurtured by the effective implementation of high-value resources which are offered to potential clients at a low threshold. You envision and I'll implement. Let's take your leads to the next level.
Web Copy + Blog Posts
Maybe you are tackling a full-blown site overhaul, or maybe all you need is a tune-up. You dial in the bullet point essentials, and I'll dial in the words that are going to engage leads and bring in business. I will revolutionize your landing page, your about page, handle your blog posts, and craft additional site copy, as needed. Consistency, continuity, and clarity are key. Tag me in and we'll give your clients something to talk about.
Social Media
If you're making waves with your ideas and implementation, then chances are - you are ready to shout it from the rooftops. Let’s alert the masses. The key to fostering engagement around your big ideas is mastering strategic messaging and posting. I will craft and schedule social content that inspires curiosity, excitement, and intrigue - turning heads and sending prospectives flocking in your direction.
Work
The following projects were completed for a wide variety of clients on timelines ranging anywhere from two weeks to seven months.
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Kaizen
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Giving of Life
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Scope
In addition to writing for a variety of for-profit brands and non-profit organizations, I have also contracted for firms such as JoyLab, Dimension Strategies, and KDKJ Strategies, partnered with agencies such as Little Shoe Studios, and conducted qualitative data analyses for both the City and County of Denver and Denver Public Schools.
What People Are Saying
“Sarah is an extremely strong writer who can quickly understand context, voice, and tone and efficiently helped us achieve our goals. She has an extremely strong work ethic and brings a positive attitude to all of her work. What I love most about working with Sarah are her strong values and high integrity. I look forward to working with her on our next project.”
— Dana Bryson, CEO Mobilize US
“Sarah’s writing and organizational skills are outstanding. I have worked with Sarah on two large projects and in each case her work was high quality, timely, and complete. She has strong organizational skills that helped us to avoid unnecessary work in the creation of our product. I highly recommend her to anyone looking for a highly professional, skilled, and organized writer. ”
— Katherine Archuleta, Co-founder Dimension Strategies
"Sarah Kessler creates high quality content aligned with the brand's voice and story. Her ability to take ideas and develop usable language is truly extraordinary! Her talent is matched with hard work and genuine passion."
— Andy Schumacher, Founder + CEO Little Shoe Studios
“Sarah is my go-to writer for a variety of client projects and internal campaigns. She has worked on projects with us for the past two years, producing website content, social media campaigns, taglines, blog posts, lead generation campaigns, and branding interviews. She is creative, consistent, and thorough and I most appreciate her ability to channel the needs of each specific project and target audience. I highly recommend her and can always rely on her to make content magic.”